For Immediate Release
Skirt Sports Launches New Active Swim Collection for All Bodies
Women’s apparel brand adds styles for women who crave coverage, comfort & cute
Boulder, Colorado (February 22, 2019) — Innovative women’s athletic brand, Skirt Sports, is expanding from land to water. On February 26th, Skirt Sports will launch a four-piece Swim Collection that focuses on coverage and comfort without sacrificing style – simply called Skirt Swim. “Buying a swimsuit can be a difficult, emotional experience as we squeeze into tight-fitting products that don’t leave much to the imagination. We asked our customers what they wanted in a swim collection and they said CONFIDENCE,” says founder Nicole DeBoom. What “confidence” boiled down to was a collection of styles that could mix and match with different features that work for different body types. These features include adjustable straps, shirring through the midriff, removable pads for nipple coverage, drawcords so bottoms won’t float downstream, full coverage bottoms and even a couple pockets. It also means the collection is amphibious. All styles can do more than play in the water since the high performance fabric with UV protection performs well on land too.
Led by Customers!
Skirt Sports has a community of 1000+ ambassadors who swear by its running and active products. In order to help fine-tune the Skirt Swim collection, the ambassador community participated in the product design process. They decided features such as drawcords, adjustable straps and the type of built-in for the Swim Skirt. Then they chose the actual prints and colors. “When you hand over this level of control to a group of customers, you have to be ready to produce whatever they decide,” said Ambassador Program Manager Noelle Wilson, “In this case, they really nailed it. The final results are awesome!”
High Dive Tankini Top
The front bust panel is lined with easy-access no-nip pockets so you can use the removable pads or take them out. Full coverage shirring on both side seams creates the perfect amount of midriff camouflage so you can breathe easy. Comfortable, adjustable straps criss cross or go straight, depending on your shoulder blade comfort zone. Made for swimming but definitely worn beyond the deck!
High Dive Swim Bottom
We’ve all made that “Perfect 10” entrance into the water – only to discover our bikini bottoms floating away across the pool. No more stray skivvies – just tie the drawcord and cannonball with confidence! This lower rise, full booty coverage bottom hits in the perfect spot so you don’t have to spend all your money waxing. Instead, get it in three colors!
Win comfort and style points in this amphibious swim skirt that literally flows from water to land. Now you can… Paddle in a skirt – use the outer pockets for extra sunscreen supplies. Surf in a skirt – be sure to tie the drawcord so it doesn’t float off when you fall in. Chase the kids in a skirt – appreciate the built-in, fully lined swim bottom. Swim in a skirt – you may not be the fastest but you’ll definitely be the happiest.
Deep End One Piece
Made for women who like the water, this style doesn’t care if you doggy paddle around the shallow end or crank out 3 miles in the ocean. The key feature: ADJUSTABLE straps that nestle right in between your shoulder blades for maximum comfort and support. Bonus features: No cleavage malfunction with the high-racer-front design and no wedgies with the full coverage (but not granny panty) bottoms.