One of my early 2019 highlights was helping to coordinate the Skirt Sports spring studio shoot. This was basically the culmination of my creative vision for our brand and our new products, so while coordinating all the details of a shoot is not really in my wheelhouse, the energy, the fun, and the final product are worth going out of my comfort zone. Also note: The above photo may imply that I was also our photographer. I can assure you that I am not! The talented Bobbie Turner continues to deliver amazing photos for us since 2010!
One of the collections that we are very excited to launch is our new line for women who wear sizes 1x, 2x and 3x. Some companies refer to this as plus sizing or extended sizing. We prefer not to call it out but simply refer to the fact that we now offer sizes that include even more women.
At the end of the shoot, four of us sat down and talked all things empowering. Over the past few years it has hit me that the old definition of a sponsored or featured athlete has changed dramatically. I should know – I used to be a sponsored athlete who made money because of my great race results. Today, brands are discovering that winning races is not necessarily the end-all. As the leader of Skirt Sports, I realized long ago that it is so much more powerful to showcase real women’s stories, from all the different places in the pack.
Today’s podcast is about strong, empowered, imperfect women who are moving their lives forward in positive ways while learning from and supporting each other along the way. They are all featured women in the launch of our new Collection for women who wear sizes 1x to 3x. Get ready to meet Katie Kelly @rrockkelly , Jen Rockstar Szabo @rockstarszabo , Jill Angie @notyouraveragerunner , and in her 5th appearance on the pod in 3 years, the amazing Mirna Valerio @themirnavator.
Watch here for a 7 minute live snippet BEHIND THE SCENES!