Huge Skirt Sports milestone – We’re celebrating 18 years!
In 2003, professional Ironman Triathlete Nicole DeBoom caught a glimpse of her own reflection in a nearby store window as she ran past. For a split second, Nicole thought she saw a boy looking back at her. That moment ignited a spark within her to create fitness clothing designed to help women look fit AND feminie while they exercised. That’s precisely how the first running skirt was born! In 2004, Nicole went on to win Ironman Wisconsin wearing a prototype running skirt of her own creation, and the rest is history. Or shall we say herstory?
In 2020, Nicole passed the proverbial baton to Sarah Ratzlaff, President and Chief Inspiration Officer of Be Inspired Brands. “I started Skirt Sports to literally cover my butt on the run,” said Skirt Sports Founder Nicole DeBoom. “It has evolved into a community of women who are passionate about health and fitness, united by what Skirt Sports offers them: Freedom, confidence and empowerment. I couldn’t have chosen a better partner than Sarah Ratzlaff to take my company forward.”