

On September 12, 2004, Nicole DeBoom won Ironman Wisconsin wearing a skirt that started a revolution. She finished in 10 hours and 5 minutes.
Our new 10:05 Collection symbolizes the transition from racing to playing. It's when we reward ourselves for all our hard work with clothing that feels so good we forget we're wearing it.
Women athletes are unique. Our bodies need special love and attention. We have powerful thighs and strong shoulders and hips. Our tired muscles crave fabrics that stretch in styles that complement our curves. The 10:05 Collection uses soft, luxurious, form-flattering fabrics and stylish jeans-inspired trims to spice up your post-workout regime.
Check out Nicole's blog post for more on the collection in her own words.