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FOR IMMEDIATE RELEASE

Skirt Sports Presents Women’s Golf Wear that Swings with Style

at 2011 PGA Expo

Regulation-Standard and “Skirting-the-Rules” Fashion Showing at Booth 431

BOULDER, Colo. (Aug. 15)— Competitive and cute—today’s women golfers want to win the game and look good while doing it. Skirt Sports, inventor of the original fitness skirt and one of the nation’s leading women’s fitness apparel brands, is pleased to present fashion-forward performance tops, bottoms, skirts and outerwear for women golfers at the 2011 PGA Expo Aug. 23-24 at the Venetian Resort Hotel Casino in Las Vegas, Nevada.

“Women golfers are breaking out of the drab, khaki dress code established by men, and are setting their own style,” said Nicole DeBoom, founder of Skirt Sports and a nationally known and respected athlete. “Women nowadays want to be fun and flirty while still kicking butt on the links. Skirt Sports offers women the best in fitness apparel where fashion, function and form all meet. Our clothing is made for women athletes by women athletes who understand their unique needs.”

For those women seeking the latest styles, fits and colors while still meeting regulation-standards, Skirt Sports offers three distinctive pieces: The Free Me Polo, The Happy Hour Skirt and The Happy Girl Skirt. The Free Me Polo features a sexy, collared v-neck, perfect-length short sleeves, and back vents for additional freedom of movement. The Happy Hour Skirt and The Happy Girl Skirt offer the longest lengths in Skirt Sports’ line-up. Each skirt provides ease of movement and full coverage while mid-swing with comfortable, lightweight underskirt shorties made of semi-compression mesh, which aids in muscle recovery.

Skirting the rules can be a lot of fun, too, even for LPGA players like Ryann O’Toole, who wears Skirt Sports apparel almost daily. Among her favorite not-quite-regulation items are The Sweetest Tee, offering feminine styling and ultra-moisture management fabric in a relaxed yet tailored fit, and The Race Belt Skirt, whose silicone gripper at the waistband holds the skirt in place for long drives. During cooler weather, The Tough Girl Skirt is one of her go-to items. Built-in tights that taper into a slight boot cut are complemented by a short outer skirt, giving her the ability to hang tough while still looking feminine despite the weather.

To complete the chic golfer’s performance ensemble, Skirt Sports offers lightweight outerwear. Items range from the windproof, water-resistant Skirt Breaker Jacket to The Tough Girl Vest, labeled as “The Flatterer” by women who appreciate the form-fitting (and forgiving) stretchy fabric and hoodie for those blustery days on the course.

“For women who wear Skirt Sports apparel, the fairway can also now be a runway,” said DeBoom.

Additional information, including product images, descriptions, and pricing, is available by contacting Skirt Sports Vice President of Marketing Leanne Hand at 404.376.1151 or leanne.hand@skirtsports.com.

About Skirt Sports

Skirt Sports is a women’s fitness apparel brand designed for runners, cyclists, triathletes, tennis players, golfers, walkers and everyday fashionistas who want to add some extra inspiration, style and fun to their daily workouts and lives. Based in Boulder, Colo., Skirt Sports launched in 2004 by professional triathlete Nicole DeBoom. In fact, Nicole created the first?ever women’s running skirt and became an Ironman champion wearing a home?sewn prototype. For more information about Skirt Sports products, retailers or the Skirt Chaser 5k and Dash events, please visit www.skirtsports.com.

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CONTACT:

Leanne Hand

Vice President of Marketing

Skirt Sports

404.376.1151

leanne.hand@skirtsports.com    

Corporate Address

Skirt Sports, Inc.
6205 Lookout Road, Suite G
Boulder, CO 80301

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