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Skirt Sports, inventor of the original fitness skirt and leader in the women’s fitness apparel industry, was featured on CNN’s “Sanjay Gupta, M.D.” with Dr. Sanjay Gupta as part of his on-going “Fit Nation” platform following a group of beginner triathletes as they prepare to compete in the Nautica New York City Triathlon on August 7, 2011. The triathletes, dubbed the “6-pack,” are six CNN viewers from all walks of life chosen to train and compete at the end-of-summer trialthon. Last week, 6-pack members converged on one of the world’s top triathlete-friendly resorts, The Mauna Lani Bay Hotel & Bungalows in Hawaii to attend a training camp featuring special guest coaches, Skirt Sports CEO Nicole DeBoom and her husband, two-time Ironman World Champion, Tim DeBoom. A podcast of the show is available for download at http://www.cnn.com/services/podcasting/popups/gupta.html.

“Assisting the CNN 6-pack with their training in Hawaii was an inspirational experience,” said Nicole DeBoom, founder and CEO of Skirt Sports. “Tim and I spent a week getting to know the athletes and assisting with workouts and how-to seminars. Each member of the 6-pack team is working to overcome a personal obstacle whether obesity, unemployment, age, cultural barriers, etc., so it was amazing to personally watch them experience the transformative powers of fitness. The trip was life changing for everyone involved.”

Gupta launched the multi-platform “Fit Nation” initiative to help fight obesity and inspire Americans to lead healthier lives. He will compete in the New York City triathlon this August with the “Fit Nation” 6-pack participants and also took part in the Hawaii camp. In her role as a special guest coach for the camp, DeBoom, a former professional triathlete, provided the 6-pack with expert tips, motivational strategies and advice for completing their first triathlon. DeBoom also assisted the beginners with their swim, bike and run sessions. The three female members of the 6-pack spent the week-long training camp working out in Skirt Sports apparel including multisport tops, bottoms, cycling jerseys, and running skirts. To learn more about the products featured on the show please visit www.skirtsports.com.

The “Fit Nation” segment on Gupta’s show is now available as a podcast for download at http://www.cnn.com/services/podcasting/popups/gupta.html. Viewers can also follow progress of the 6-pack on Twitter at http://twitter.com/#!/cnnfitnation.

ABOUT SKIRT SPORTS

Skirt Sports launched in 2004 by professional triathlete Nicole DeBoom who created the first-ever women’s running skirt. In fact, Nicole became an Ironman champion wearing a home-sewn prototype of the skirt she designed from a napkin sketch. Today, Skirt Sports develops a full collection of women’s fitness apparel from its corporate headquarters in Boulder, Colo. Every style designed by Skirt Sports is the perfect balance of fashion, performance and attitude because when you look good, you feel good and when you feel good, you perform even better. In 2007, Skirt Sports created an innovative race concept, the Skirt Chaser 5k Series, whereupon the ladies start first and the men follow. In 2011, the brand rolled out Kick it Forward, the first-of-its-kind online community mentorship program for women. For more information about Skirt Sports products, retailers or Skirt Chaser 5k and Dash events, please visit www.skirtsports.com. Skirt Sports - What You Wear Matters.

Media contact:
SnL Communications
Catherine Donovan
cdonovan@snlc.net
310.996.0239

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Corporate Address

Skirt Sports, Inc.
6205 Lookout Road, Suite G
Boulder, CO 80301

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