Our Story

Here at Skirt Sports, we like to think of Nicole DeBoom as our turbo-charged, high energy, fun-loving leader. Hailing from the 'burbs of Chicago, Nicole's passion for fitness started at an early age when she qualified for the 1988 Olympic Swimming Trials in the 100m breaststroke at 16. She went on to swim varsity for Yale University and in 1999, Nicole made her professional triathlon debut.

Over the next several years she raced around the world securing wins at major events, and rocked three top-15 finishes at the legendary Hawaii Ironman World Championship.

In December 2003, Nicole was on a training run when her love for fitness, desire to feel feminine even while working out, and entrepreneurial drive collided. After a run, she wrote the word "pretty" on a piece of plain yellow notebook paper, and the idea for Skirt Sports was born! In September 2004, Nicole raced on to victory at Ironman Wisconsin wearing the world's first-ever women's running skirt, and Skirt Sports was officially founded on September 15, 2004.

The Skirt Sports product line launched to rave reviews at a marathon expo in February 2005., Nicole incited a paradigm shift in that women no longer needed to sacrifice their femininity in the quest for athleticism, and she pioneered a new category - skirts for running and fitness - at the same time. . In the last several years Nicole's leadership has grown Skirt Sports into a women's fitness powerhouse with a full collection of styles including tops, dresses, outerwear, and accessories sold in over 600 specialty retail stores throughout the U.S., Canada and Australia.

In 2007, Nicole launched the Skirt Chaser 5k race series nationally, and in 2009 she received a 40-Under-40 award from Sporting Goods Business. So whether you're into running, walking, hiking, yoga, weight-lifting, dancing, golf, tennis, shopping, soccer-mom carpooling, running errands, gardening or meeting the girlfriends for coffee, Nicole definitely has you in mind when she's dreaming up the next generation of Skirt Sports.

Recently, Nicole and her husband Tim, a two-time Hawaii Ironman World Champion, have been working on a new project together. Sometime around the end of 2011 a new DeBoom will make his or her entrance into the world. Read about Nicole's odyssey as a nearly-40-mom-to-be-and-CEO in her weekly blog on her Facebook page.

PR Contact

Sunny Nelson
919.452.9689
sunny.nelsonskirtsports.com