Meet Our Founder Nicole

nicheadshotwhitetankNicole DeBoom founded Skirt Sports in September 2004. Here is her story in her words.

I grew up in Downers Grove, IL, a suburb of Chicago, playing every sport available. I wasn’t naturally inclined toward anything that involved a ball (I’m still not!), but the minute I was tossed into the shallow end of the pool, I rose to the top. I swear I have this memory of starting swim lessons when I was four years old and “graduating” all the way to the deep end in the very first lesson. Needless to say, swimming became my sport and the pool became my home.

In 1988, at age 16, I qualified for the Olympic Trials in the 100 meter breaststroke in Austin, TX. I remember warming up in the side pool and Matt Biondi jumped in my lane just after he broke another record. I was in awe! I didn’t make the Olympic team that day, but I became a highly recruited college athlete, and six years later I graduated from Yale University which was officially the end of my swimming career, and the beginning of the next chapter in my life.

With a degree in sociology from one of the best colleges in the country, but no idea what I wanted to do with it, I wandered back to Chicago for a little soul-searching. I didn’t settle on my lifelong career during that time, but I did settle on a new mantra, something that continues to form that foundation for my life.

“When my body is fit and strong, my mind is fitter and stronger too.”

Armed with the knowledge that I would find a way to include fitness in my life, I decided to explore a new sport while waiting tables and working temp jobs – the sport of triathlon. In 1995, while flying down to Cancun, Mexico for the ITU World Championships, I got lucky. The cutest guy on the plane sat next to me, for the first time ever. His name was Tim DeBoom, and it turns out he felt lucky too. We were married a year later on December 28, 1996.


TandNIMFinish2001We pursued a triathlon lifestyle together for many years. I turned pro in 1999 and started winning races. Tim was already a young phenom when we met in 1995 and he later went on to win the Hawaii Ironman World Championships in 2001 and 2002. (Tim was inducted into the USA Triathlon Hall of Fame in 2015). I loved my life as a pro triathlete, but I knew in my heart that something else was waiting for me, something that would change my world and the world of many others around me.

In 2003, on a training run in Lyons, Colorado, I glimpsed my reflection in a storefront window and I had three thoughts. 1) I look like a boy in my ill-fitting men’s clothing, 2) I am totally uninspired, and 3) I just want to feel pretty. Is that so horrible?!

I cut my run short that day, ran home and started scribbling notes for what would later become nicbeachjump croppedSkirt Sports. I decided that I would turn the women’s fitness clothing market upside down and create something that had never been done before: a running skirt. My goal was to inspire and motivate myself and other women who couldn’t find what they wanted in the market. I wore a prototype of the first ever running skirt during the 26.2 mile marathon at the end of the 2004 Ironman Wisconsin – and won the race! I knew as I crossed the line that I was going to do it. I was going to start a clothing company and help inspire other women to get out the door too.


I founded Skirt Sports three days later, on September 15, 2004, with the goal of helping women find strength, power and happiness through running. Today Skirt Sports has expanded from its initial running skirt to a full line of inspirational women’s fitness apparel sold in hundreds of stores across the US and throughout the world as well as a huge focus on events as the main driving force for women to move their lives forward.

Today I continue to lead the company as the Founder & CEO, now balancing the challenge of staying fit, running a business and chasing around a 4-year-old girl named Wilder. And I continue to love and embrace every minute of it!