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Skirt Culture

Yellow RollerGirl to the Rescue

Picture this. It's 2:15 am on a snowy Colorado weeknight. There is an unidentifiable figure in a black car zipping and swerving down mountain roads with windows down and base turned to the max to R.Kelly's "I'm a Flirt." Seeing and hearing this fast Subaru wiz by him, and catching the radar gun with a solid 68 in a 45, Officer Jim Folter's heart raced, as he knew it was his duty to pull over this absolute maniac or, even worse, crazy drunk.

The stop was easy, Officer Folter flashed his lights and the car immediately pulled over. But to his surprise, it wasn't a maniac or a drunk, or at least by his standards. He flashed his lights into the car to see a smiling athletic blonde in a Yellow RollerGirl and tight-fitting Base Layer with Snowflakes, complete with hot pink DeFeet knee warmers tucked into UGGs. What a surprise, he said outloud, not knowing that his thoughts didn't stay inside his head.

Officer Folter then asked the blonde for her ID, registration, and insurance. The blonde stumbled for a bit, came up with an ID, expired, and neither registration nor proof of insurance. "Where are you coming from?" he asked. Work, well, more like play. I work at SkirtSports. Have you been drinking? Nope... Oh boy, said Officer Folter, and returned to his car to process the site.

To the blonde in the Yellow RollerGirl's surprise, Officer Folter returned to the car with a card in his hand. But I never get tickets, thought the blonde. He then said, "I've written the following: running a red light, speeding excessively, noise pollution, failure to have registration and insurance, and expired license. I've written it on the back of my business card so you can call me and I can take you out to dinner. Drive safely home."

The lesson Officer Folter taught me tonight – I'll never speed again without my Yellow RollerGirl.

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Meg Gill is the Marketing Manager for SkirtSports

GymGirl Magnet

At age 53 I notice I don't have quite as many men rushing across the parking lot to introduce themselves when I am at a marathon. Which is fine, as I have a wonderful fiance and it's my time in life to hand off being young and beautiful to the young and beautiful.

This month I started wearing my GymGirl to my local gym, the place where I have been going for seven years and could count on one hand how many men hit on me. The tally had resulted in one date and a NO to a married guy, the jerk (!!!). My grandmother always told me not to beat men at chinups and one-arm pushups but did I listen...

Now I don't look any different than I have for the past seven years. But the first day I wore my GymGirl, I started getting compliments from 20-30-40 year old guys. "You look great." "You look awesome." And they didn't even add "FOR YOUR AGE"!! You younger women will understand this one later. A day hasn't gone by where a man hasn't come up to me and said something flattering.

Weight room guys aren't know for their conversational skills unless you ask them something about lifting or maybe their bicycle, and yesterday two of them approached ME and asked "Do you play tennis? You look like you're in amazing shape." Being a good wing man for my single friends, I said "No I don't but my friend over there is really good. Let me introduce you." And thinking to myself "If she'd just convert to Skirt you'd be over there chasing her to begin with. She has the best legs here and I'm just going to GIVE her a Skirt to get her started."

It appears that men can muster 25 words or less when it comes to sports. My GymGirl, which to them looked like a tennis skirt, gave them the conversation opener that they needed. Yes, we are empowering men one Skirt at a time!

The RollerGirl

I was skeptical at first. We had so much success the first two years with our ultra-fitness inspired skirts, I really didn't know what to expect with the RollerGirl. It would be cute, that's for sure, but it wasn't for marathons (or so I thought) and I wasn't sure which age group would gravitate toward it (all age groups). The name was also a hang-up for me. We try to name our products with the intended-use in mind, but we couldn't come to call this skirt the RecreationalRunnerGirl or PartyAtTheNightClubGirl. So we pulled one out of left field and called it the RollerGirl, hoping no one would remember Boogie Nights (yes, I realize your memories have just been jogged).

The first time I wore a RollerGirl, I walked in the front door and Tim's eyes followed me across the room.

"What are you wearing?" he needed to know. "It's the RollerGirl, our new hybrid skirt with GirlShorties," I replied as I lifted the skirt in my standard almost-catch-a-glimpse-under-the-skirt maneuver*.

That was all it took. For a moment, I contemplated changing the name to the You'llGetLuckyIfYouWearThisSkirtGirl. Tim practically lays out a different color RollerGirl for me every day. I'm lucky because I have all the colors. I believe it is a genius Skirt invention and it has definitely won my pick for 2007 Skirt of the Year. Since I control our product development and direction, it will stay in the line forever. (see next paragraph)

What you must know that I'm generally pretty fickle. If you ask my favorite, you'll rarely get the same answer two days in a row. When I was sponsored by Larabar, every day I had a new favorite: Cashew Cookie would take the lead and suddenly I'd be hooked on Cherry Pie. I just couldn't decide. When we go out to dinner, I can't order the same thing twice, even if I know I love it. I have to try new things. It's a little devil inside me. As I'm ordering something risky, I know I shouldn't do it, but I can't help it. I also can't order without asking at least 2 questions about the meal I'm considering and even then, I may change my mind at the last minute. Tim is the opposite. We've been to the local Thai restaurant over 50 times and Tim has NEVER once ordered anything other than the peanut-sauce curry. I have tried 50 menu items.

So the RollerGirl is my favorite today. And there is no doubt that She will be Tim's favorite Girl forever.

Editor's Note: This blog is in no way intended to be a product pitch-point, so we apologize in advance if you perceive this entry to be a spending-influencer (limited sizes and colors remaining).

*Turn to side, lift leg slightly to highlight best part of thigh, and pull skirt just high enough to barely see GirlShorties, then drop it back down quickly. Otherwise known as "the tease".

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