SkirtSports Company Info
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FOR IMMEDIATE RELEASE
Contact: Catherine Donovan at cdonovan@snlc.net or 310.996.0239
SkirtSports Strengthens Team With new Director Of Sales & Marketing
Release Date: June 30, 2008 | view all press releases
SkirtSports, creator of the original fitness skirt, names Maria Hennessey as director of sales and marketing, continuing the company’s drive and commitment to providing innovative and inspiring fitness apparel to women worldwide. Hennessey joins SkirtSports after a successful tenure at Sherpani, designers of functional lifestyle bags for active women, adding welcomed industry expertise to SkirtSports business development.
"SkirtSports is very excited to have Maria join our team. Her sharp leadership skills coupled with significant women-specific product experience and expertise will further strengthen our momentum in changing women’s fitness apparel for the better," stated Nicole DeBoom, Founder of SkirtSports. "This is a huge win for the development and future of SkirtSports."
As director of sales and marketing, Hennessey’s core responsibilities will be targeted at increasing SkirtSports sales through creative marketing programs and enhanced brand partnerships, among other avenues. She is also charged with elevating the outreach level to dealers thereby growing the dealer and customer base, while also increasing brand penetration in new markets and building a cohesive sales force. Hennessey brings additional experience in the women-specific industry which will support SkirtSports continued growth in development of new product lines and markets.
Prior to joining SkirtSports, Hennessey received a degree in Psychology from Harvard University, jump starting her career as an Americorps Team Leader. Later, she worked for GORPTravel where she specialized as a sales consultant for three years. In 2005, she joined Sherpani where she maintained the position of director of sales for three years.
"SkirtSports is a perfect fit for me," Hennessy commented. "My interest in fitness and women’s athletics combined with my experience working with fashion-forward, women-specific brands makes me confident that my background will lend a hand in growing such a dynamic company. I truly believe in SkirtSports and am excited to help take the brand to a new a level."
"SkirtSports is very excited to have Maria join our team. Her sharp leadership skills coupled with significant women-specific product experience and expertise will further strengthen our momentum in changing women’s fitness apparel for the better," stated Nicole DeBoom, Founder of SkirtSports. "This is a huge win for the development and future of SkirtSports."
As director of sales and marketing, Hennessey’s core responsibilities will be targeted at increasing SkirtSports sales through creative marketing programs and enhanced brand partnerships, among other avenues. She is also charged with elevating the outreach level to dealers thereby growing the dealer and customer base, while also increasing brand penetration in new markets and building a cohesive sales force. Hennessey brings additional experience in the women-specific industry which will support SkirtSports continued growth in development of new product lines and markets.
Prior to joining SkirtSports, Hennessey received a degree in Psychology from Harvard University, jump starting her career as an Americorps Team Leader. Later, she worked for GORPTravel where she specialized as a sales consultant for three years. In 2005, she joined Sherpani where she maintained the position of director of sales for three years.
"SkirtSports is a perfect fit for me," Hennessy commented. "My interest in fitness and women’s athletics combined with my experience working with fashion-forward, women-specific brands makes me confident that my background will lend a hand in growing such a dynamic company. I truly believe in SkirtSports and am excited to help take the brand to a new a level."