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SkirtSports Company Info

SkirtSports History

Nicole DeBoom wins Ironman Wisconsin

On a training run, Nicole DeBoom jogged along, wishing for a little inspiration to help her through what felt like her millionth workout of her triathlon career. As she glanced at her reflection in a store window, she realized something was missing. It wasn't the performance in her apparel, but the lack of attitude. When she got home, she immediately scribbled the word "Pretty!" on a piece of scratch paper, taking the historic first step toward what is now the culture of SkirtSports, a company that lives by the idea that fun and fitness is a lifestyle choice that nurtures confidence and happiness. As a professional swimmer, runner, and biker, and CEO of SkirtSports DeBoom endeavored to give the everyday woman extra attitude and style and add inspiration to their workout.

A passion born, the SkirtSports line launched in 2005, mirroring the idea that women should never have to sacrifice femininity for performance in their workout clothes. In the first year, skirts flew off the shelves, selling out by mid-season, to runners, cyclists, triathletes, tennis players, and fashionistas, and the Skirt buzz grew.

As the clothing line has grown in popularity, SkirtSports recently debuted their soon-to-be-infamous national SkirtChaser Race Series in Austin, TX. The race kicks off with a kids "mini chase" and follows the next day with an adult race, including an all-women's start, followed by a men's "SkirtChaser" start three minutes later and concludes with a block party and fashion show.

In 2008 SkirtSports is planning to launch an entire new line including skirts, dresses, tanks, sports bras, hoodies, as well as a bike and triathlon specified collection.

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