Skirt Sports Company Info
Fact Sheet
FOUNDED
Skirt Sports was incorporated on September 15, 2004.
TAGLINE
What You Wear Matters
MISSION STATEMENT
On her way to launching Skirt Sports in 2004, professional triathlete Nicole DeBoom won an Ironman wearing a home-sewn prototype. This skirt is the symbol of our mission – Fitness clothing with the perfect balance of Fashion, Performance and Attitude! Skirt Sports inspires women of all ages, backgrounds and abilities to transcend their perceived limits and pursue their greatest ambitions. We celebrate each woman's strength and beauty as she embraces the transformative power of fitness and has fun doing it. When you look good, you feel good and when you feel good, you perform better.
CORE VALUES
- Relationships
- Innovation
- Hard Work
- Fun
- Fitness
- Passion
SKIRT SPORTS COMMITMENT TO WOMEN
Women should never have to sacrifice femininity for performance in their workout clothes. This principle guided founder, Nicole DeBoom to create the industry's first running skirt and is upheld in each Skirt Sports product. Every design line flatters a woman's body and each fabric is chosen for luxury performance. And of course, there is a bit of attitude sewn into each piece. The collections are designed and tested by women ranging from professional athletes to weekend warriors and continue to push the limit with fashionable performance wear. There is a Skirt Sports product for every woman, and you will find each style has a personality of its own.
UNITED STATES STORES
Skirt Sports products are sold in appoximately 500 stores throughout 48 states.
INTERNATIONAL STORES
Skirt Sports products are sold in 9 countries outside the United States including: Australia, Canada, China, Ecuador, Germany, Netherlands, New Zealand, Puerto Rico and Singapore.
THE STORY
The idea for Skirt Sports was born in December 2003. As summarized by our founder, Nicole DeBoom: "I was having a crummy day so I did what I usually do," she recalls. "I went running." The run was restoring sanity to DeBoom's day – until she glimpsed her reflection in a store window. "Damn, I look like a boy again," she fretted. Followed by one of her almost daily laments. "Why can't I look sexy when I work out? Why can't I feel like an athlete and a woman?" Then, a flash of divine fashion inspiration. "This is the moment I first thought of Skirt Sports. I thought, wouldn't it be cool to give women the chance to have very functional and performance driven sportswear that was still sexy, sporty and fun? No matter what level of athlete you are, we all want to look good while we're working at looking and feeling better."
IMPORTANT DATES
- September 12, 2004: Nicole DeBoom wins Ironman Wisconsin wearing a prototype of the original Transition Girl, now called the Race Belt Skirt.
- September 15, 2004: Skirt Sports was incorporated under the laws of the State of Colorado.
- February 11, 2005: First skirt sold at a health club in Austin, Texas during a photo shoot.
- February 13, 2005: Official launch at the Freescale Marathon in Austin, Texas.
- February15, 2005: First skirt sold at a retail store, Fleet Feet Boulder.
- April 8, 2005: Website launch.